New eyes for hard problems.

We invest in research, prototype quickly, take products to market fast, and learn even faster—so only what works, lasts.

New eyes for hard problems.

We invest in research, prototype quickly, take products to market fast, and learn even faster—so only what works, lasts.

About Us

Our Mission

Discover real customer problems through continuous research.
Prototype quickly, go to market fast, and learn decisively.
Invest in small, autonomous teams that ship meaningful outcomes.

Core Values

Innovation with Purpose – Solve real jobs-to-be-done.
Evidence over Ego – Let data and users guide decisions.
Customer Obsession – Close the loop with visible changes.
Craft & Velocity – Ship thin slices with quality.
Ownership & Integrity – Privacy, security, accountability.
Open Collaboration – Clear writing, demos, respectful candor.